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Nomsa Chabeli

SABC Group Chief Executive Officer (South Africa’s public broadcaster)

Ms Nomsa Chabeli is a dynamic and transformational leader who has demonstrated consistent growth and excellence in all the roles she has held in her illustrious career.


She is a strategic leader who will be able to interpret and execute the SABC’s public mandate while she ensures its financial sustainability. She joins the Public Broadcaster with invaluable experience from Multichoice where she successfully and profitably led SuperSport across various markets in the world. Armed with an MBA from Henley amongst her qualifications, she will be able to lead the SABC to much needed commercial success.


Ms Chabeli is also a serial marketer who has achieved success with multiple corporations including Edcon, Multichoice, MTN and government institutions such as Brand South Africa and Government Communication and Information System (GCIS) IS. Her role at the SABC is a worthy culmination of the strategic roles she has played in the various proudly South African corporations. The SABC is set to benefit from her extensive leadership experience and vision.


She has been involved in the evolution of marketing in this country, including marketing strategy, digital and social marketing, as well as growth hacking which make her an innovative leader who is constantly searching for tools and methods to achieve optimal success.


She is currently pursuing a Masters in Management: Digital Business with Witwatersrand University and stands to gain a skill that the SABC will need in the realm of digital revolution, currently underway across the world. She strives to continue to give back to the country, through lending her skills for the betterment of current and future generations.

Nomsa Chabeli

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